Course Description

Composer, Singer-Songwriter & Creative Career Coach

Cheryl B. Engelhardt

As a freelance film/commercial composer and an indie singer/songwriter, Cheryl had to learn how to effectively run her own music career through trial and error. After becoming a creative career coach, she took her years of experience as an entrepreneur and musician and documented her processes, mindset exercises, and money-making must-haves for other musicians and compiled it all in this course!In her own music career, Cheryl has released four piano-pop records, toured the globe with her band, fully-funded 2 records (raising over $20k each) and has written music for nationally-airing ads like Honey Nut Cheerios and Lowes. She graduated from Cornell University and studied orchestration at Juilliard School of Music. She lives in the Hudson Valley with her mountain-guide husband Silas and basset hound Oliver.

Course curriculum

  • 1

    Welcome!

    • A Quick Hello From Cheryl!

    • Welcome

    • Before you get going (a quick survey for Cheryl!)

    • Welcome - SLIDES
  • 2

    1: Strategy

    • 1.1 Strategy

    • 1.2 Results

    • 1.3 Journey

    • 1.4 Avatar

    • Strategy WORKSHEETS

    • Strategy SLIDES

    • Strategy QUIZ
  • 3

    2: Technology

    • 2.1 Tech Tolerance & Email List Platforms

    • 2.2 Email Deliverability

    • 2.3 BASIC (Bandzoogle) Website and Email List Overview

    • 2.4 DESIGNATED (Mailchimp) Overview

    • 2.5 CRM (Infusionsoft) Overview

    • 2.6 Adding an Opt-In to Your Webpage

    • Technology SLIDES

    • Technology WORKSHEETS

    • Technology QUIZ

    • BONUS VIDEO! Watch me help Justin set up his MailChimp Welcome Series from scratch!
  • 4

    3: Awareness

    • 3.1 The Funnel

    • 3.2 Awareness

    • Awareness SLIDES

    • Awareness QUIZ
  • 5

    4. Gather

    • 4.1 Gather

    • 4.2 Press

    • 4.3 Retargeting

    • Awareness WORKSHEETS

    • Gather SLIDES

    • Gather QUIZ

    • BONUS VIDEO: Putting it together to Double Your List (content from a live webinar, cut just for you!)

    • BONUS - Replay of "Double Your Email List" and "Make the Most of the Holidays"
  • 6

    5. Engage: Part 1 (The Content)

    • 5.1 Engage: An overview

    • 5.2 Email Types

    • 5.3 Commencement Series

    • 5.4 Nurture Series

    • 5.5 Rise Series

    • 5.6 Re-Engagement

    • Engage, Part 1 WORKSHEETS

    • Engage, Part 1 SLIDES

    • Engage, Part 1 QUIZ
  • 7

    6. Engage: Part 2 (The Copy)

    • 6.1 Engage... with Copy

    • 6.2 Subject Lines

    • 6.3 Email Body

    • 6.4 Email Flow Map

    • Engage, Part 2 WORKSHEETS

    • Engage, Part 2 SLIDES

    • Engage, Part 2 QUIZ
  • 8

    7. Sell (aka Monetize)

    • 7.1 Selling Overview

    • 7.2 Selling Series: Rise & Advocate

    • 7.3 Ongoing Series

    • 7.4 Voluminous Ask Series

    • 7.5 Selling Tips

    • Sell SLIDES

    • Sell QUIZ
  • 9

    8. What's Next

    • 8.1 Conclusion and Congrats!

    • 8.2 In The Key Elite

    • 8.3 All you need to know about MX4

    • 8.4 The Perfect Pitch

    • 8.5 Coaching (1-on-1 work)

    • What's Next For You? (Answer these ?'s to find out!)
  • 10

    Additional Bonus Materials

    • What You Need To Know About GDPR

    • Live Q&A: Laini and I chat about managing your email list when wearing multiple hats.

    • BONUS! Panel on Email Lists with Jason Hobbs (Found.ee), Chandler Coyle, Chris Moon (Noisetrade) and yours truly

Pricing options

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