Course Description

The Grand Brand Rebuild allows students to clearly define their mission, communicate it efficiently, and create marketing assets that will exude the brand's purpose, leaving room to provide value and ultimately increasing profits. Cheryl has a unique approach to creating powerful mission statements, brand semantics, effectively pitching new clients, email marketing, creating great graphics, utilizing sound and videos, increasing online engagement and so much more! This isn't about finding your personal brand so you can tweet it once. This course is about discovering and deploying brand alignment to attract the right customer and increase profits.

Each video lesson is a personal conversation with Cheryl that will guide you to becoming your grandest brand. Supporting materials are provided in the form of pdfs or excel documents for your convenience.

The Grand Brand Rebuild course is the most profound, time-effience and cost-effective way to:

1) declare your purpose and mission and share this "Statement" aka Commitment through your branding,

2) create a Brand Assessment one-sheet to hone in on your messaging and voice and distribute to potential hires, collaborators or contractors,

3) write pitches to make unreasonable requests (hint: the BEST way to see the BIGGEST results!),

4) create marketing assets (including social media headers and informational videos using a very specific formula),

5) align your brand messaging with your mission such that the colors, fonts, and consistency of your brand's look and feel will attract the right customer.

Do not hesitate. Put this brand strategy in place today to set yourself apart from the competition tomorrow.

Composer, Singer-Songwriter & Creative Career Coach

Cheryl B. Engelhardt

As a freelance film/commercial composer and an indie singer/songwriter, Cheryl had to learn how to effectively run her own music career through trial and error. After becoming a creative career coach, she took her years of experience as an entrepreneur and musician and documented her processes, mindset exercises, and money-making must-haves for other musicians and compiled it all in this course!In her own music career, Cheryl has released four piano-pop records, toured the globe with her band, fully-funded 2 records (raising over $20k each) and has written music for nationally-airing ads like Honey Nut Cheerios and Lowes. She graduated from Cornell University and studied orchestration at Juilliard School of Music. She lives in the Hudson Valley with her mountain-guide husband Silas and basset hound Oliver.

Course curriculum

  • 1

    Introduction

    • Promo Video

    • Introduction
  • 2

    MODULE 1: Discovering & Establishing Your Brand

    • Attachment and Commitment

    • Brand Assessment

    • Blind Spot Survey

    • Brand Assessment Worksheet

    • Commitment Clarity Document
  • 3

    MODULE 2: Pitch Your Brand To Anyone

    • Perfect Pitch

    • Perfect Pitch - Cheat Sheet
  • 4

    MODULE 3: Creating Brand Assets

    • Asset Creation

    • Graphic Creation Demo

    • Demo- Video Editing

    • Sound Branding

    • Placement + TwitterCard:Mailchimp Demo
  • 5

    MODULE 4: Authentic Engagement

    • Authentic Engagement

    • Research & Outreach Template

    • Brand Course Cheat Sheet